Florida Department of Veterans’ Affairs leadership wanted to better fulfill the agency’s mission to reach and serve the state’s veterans and overcome brand confusion. To achieve this goal, FDVA engaged Sachs Media to create a solution to these problems by producing breakthrough strategies to rebrand the department and effectively reach the veterans they were missing through their existing outreach efforts. Our team rebranded the FDVA to give it a distinct, welcoming identity and launched new outreach strategies to effectively connect with underserved veterans. We developed creative materials, placed targeted ads, and engaged in other activities to reach different segments of underserved veterans. The campaign, Honoring Those Who Served U.S., distinguished FDVA from the USDVA, making the agency more approachable and targeting returning veterans, women veterans, and returning veterans.