The Florida Department of Health engaged Sachs Media for multiple years to help promote the Florida Newborn Screening Program. The state public health initiative is part of a national program that reaches nearly 4 million babies born in the United States each year – approximately 220,000 of them in Florida. These screenings identify potentially debilitating and life-threatening conditions within the first weeks of an infant’s life, giving Florida children the best possibility for early intervention and care. Our multi-year, bi-lingual (English and Spanish) PSA campaign exceeded all goals.