Words are a powerful tool that can help us better understand and empathize with others – and when in written form, words transcend beyond the present, ensuring that the stories and experiences of our ancestors are never forgotten. This year, the theme of Black History Month is “The Black Family: Representation, Identity, and Diversity,” and […]
Should any single entity be responsible for moderating the speech of billions of people worldwide — or for policing the internet? Earlier this month, three of America’s most prominent tech companies — Amazon, Apple, and Google — shut down Parler over its apparent lack of content moderation, which allowed the proliferation of conspiracy theories that […]
When we look back on 2020, one of the many lessons we will draw from this difficult and challenging year is a profound one – the deeply human need for community. Deprived of our normal quality of life and driven into isolation by the pandemic, we made do and found community through virtual means but […]
Everyone has seen bad examples of digital communication – especially with the pandemic-driven shift to virtual connectivity. But what separates great communication from the stuff that makes you cringe? More importantly, how can you adapt your approach this year to replicate effective communication for your own legislative agenda and advocacy efforts? From COVID relief and […]
Not even a global pandemic can stop the hilarious antics of Florida Man (and Woman)! 2020 has certainly been a year that we’ll never forget. Breaking news hit the airwaves faster than we could hit the refresh button, covering stories on everything from COVID-19 … to the presidential election … to racial injustice … to […]
“Extraordinarily difficult” may be the best way to describe 2020 for most Americans. We all had to face a pandemic that impacted our communities, our lives, and our world like never before. Along with this came a record-breaking hurricane season, an election season, and extreme job loss, and it has all left many Americans grappling […]
Storytelling: It’s part of what makes us human and is fundamental to who we are. For the nonprofit sector, storytelling has the power to get people excited about a particular organization and ultimately buy into its mission. I recently presented the Storytelling for IMPACT webinar to the Institute for Nonprofit Innovation and Excellence, the Council […]
TALLAHASSEE, Fla. – Sachs Media has been named one of America’s Best PR Agencies in 2021 by Forbes Magazine – one of only nine agencies in Florida and one of only 200 agencies nationally to make the inaugural list. The firm earned Forbes’ top-rated 5-Star distinction. The selection of Sachs Media comes as the firm […]
Sachs Media took a different approach to watching Thursday night’s last presidential debate – through an analysis of the words spoken by each candidate and the amount of time each controlled. The debate, widely lauded for its relative civility compared to the first mostly blustering and bombastic one, is also notable for the even distribution […]
Sachs Media and Tallahassee Chamber of Commerce recently hosted a candid conversation with Peter Schorsch, the influential publisher and executive editor of FloridaPolitics.com. Moderated by CEO Ron Sachs, the discussion covered the spectrum of the biggest Florida stories of 2020. Below is a recap of Peter Schorsch’s top takeaways from the year so far, and […]
Hispanic Heritage Month has been celebrated since 1988 when President Ronald Reagan enacted it into law. The month-long celebration from September 15 – October 15 marks the anniversary of the independence of five Latin American countries — Costa Rica, Guatemala, Honduras, Nicaragua, and my own family homeland of El Salvador. In this, the 199th Anniversary […]
Senior Account Manager Kelly Corder named Communicator of the Year TALLAHASSEE — Continuing its role as a leader in its industry, Sachs Media announced that firm partner Drew Piers, who serves as Director of Campaigns, has become president of the Florida Public Relations Association (FPRA) Capital Chapter. “Drew Piers is one of the smartest, sharpest, […]
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